Email Marketing in Baltimore, Maryland

The great thing about email marketing is that you can decide how frequent and detailed your want your email marketing to be. The cost varies based on how often you want your emails to be delivered to your customers on a monthly basis, and how detailed and designed your emails will be — you can opt for a classic look once a week, or choose videos, interactive elements, and more that happen more frequently.

There are numerous email marketing services that your digital marketing company may opt to use. While each service has their pros and cons, your agency will make their decision based on customization control, cost, email database size, and more so it fits the needs of your audience.

The best email marketing service for small businesses is going to be one that fits your budget, audience size, and customization control. A small business that targets a large, varying audience daily and requires minimal customization will be different than the needs of a business who sends infrequent emails to only a few people but likes to incorporate videos and other content.

There are many types of marketing emails that your business can choose to utilize, and each one is specific to different user behavior and where they are in the sales funnel. You want to focus on — welcome emails, newsletters, sales, and follow-ups: these will keep users engaged, notified, and not over-burden their inbox.

Email marketing can seem something from the distant past compared to SEO, PPC, and social media marketing. However, email marketing is highly important for customer retention and increasing sales. With even one email a week, you can remind customers of your business, urge them to purchase a product they viewed, alert them to a sale, or tell them of updates coming. Even if all a customer sees is your headline in their inbox, it will make sure your company stays at the forefront of their mind.

Email marketing is delivering marketing notices directly to clients via their inbox. You are marketing your products, sales, services, developments, and more to clients by showcasing your brand directly in their inbox, which most people view every day, multiple times a day.

Email marketing retains customers and attracts new clients who have provided you their email via your subscription offer. It offers a chance to prompt action through follow-up, staying at the forefront of their minds, alerting them to sales on products they may have shown interest in, and sparking interest in new company developments. Half of customers say they want marketing emails for sales and coupons, and 80% of businesses find email marketing has retained their customer base. For every $1 spent on email marketing, it is shown that $40 can be produced from resulting sales.