If you own or operate a local business — based in a small town or a big city with one or more physical locations — it is not enough to rank at the top of organic search results on Google, Yahoo!, or others. You also need to focus on your local SEO ranking.
Local search results on Google and other sites are results showing physical businesses near the user that they can visit. Local search results are presented before organic search results and are separated via a “snack pack” box that clearly shows to users that these are local, physical locations they can visit in their area.
People are constantly logging onto the internet, pulling up Siri, or asking Alexa for local businesses they need to visit:
- Restaurants near me
- Plumbers in 21224
- Emergency roofer in Baltimore
- Shoe shop near VA
- Best therapist in Anne Arundel county
The importance of ranking high in local search engine optimization?
Being a search result in the snack pack box, immediately catching the attention of the user and showcasing you are a trusted local business, shows that you are a convenient location that can be visited or contacted that day, resulting in sales and a higher clientele.