Pay-Per-Click (PPC) Marketing in Baltimore, Maryland

PPC Management Company in Baltimore

 

Paid Search Marketing (PPC Marketing) is an important component in any marketing strategy.  Professionally managed PPC marketing can result in increased traffic to your company’s website, improved search engine rankings, increase conversions and drive sales of your products.  Using PPC, you can see immediate Google search rankings improvements.  If you are looking to get to the first page of Google ASAP, PPC is how you get there.  However, it can cost a lot of money depending on the keyword you want to rank for.  If you are looking for a long-term SEO solution, see our Organic SEO page.

 

At Be More, we build customized PPC Marketing campaigns that will fit every customer’s needs.

Pay-Per-Click Account Management in Baltimore, Maryland

We offer Baltimore PPC services for businesses of all size.  Whether you are new to PPC or are just looking for new ways to utilize PPC, we are here to help.  Be More will set up campaigns that are specific to your business and optimize your Adwords account to maximize your PPC dollars.

 

Program Details

 

  • Website and landing page review
  • Campaign and ad group setup
  • Set up of conversion goals
  • Develop PPC strategy to achieve conversion goals
  • Keyword research – select optimal keywords including negative keyword filters
  • Set budgeting tools accurately
  • Set geographical targeting and optimal ad timing
  • Monthly reporting
  • Manage account to increase Quality score, reduce PPC and increase Conversions

 

As your campaign progresses we will monitor your results and make any needed changes.  In order to have a successful PPC marketing campaign and increase your quality score, it requires a lot of attention.  We will constantly be monitoring your conversion goals and improve your results.  We love to watch our clients increase their traffic!

 

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Frequently Asked Questions

What is PPC advertising?

PPC Advertising stands for Pay-Per-Click advertising and is a form of marketing where the advertiser pays a fee each time a user clicks on the ad/link to their website. This is a way of “buying” visitors as opposed to earning them via SEO or other organic methods.

What are PPC management services?

PPC Management services involve a marketing team or company overseeing and managing the PPC advertising aspects for you and your business. At Be More Innovations, this includes creating a landing page on your website, doing the keyword research, tracking the success, budgeting appropriately, and more.

Which is a better PPC or SEO?

PPC and SEO both have different goals and strengths in digital marketing. PPC is best for promoting your business and getting in front of new clients immediately. SEO is a long term strategy focused on developing consistently new clients by ranking naturally at the top of Google search results without the need to pay per clicks.

How much should I pay for PPC management?

PPC management involves keyword research, website design, tracking software, a design team, and more. When discussing the cost with your marketing company, you should discuss the number of hours estimated to complete each of these tasks — this will encompass the cost of the PPC management.

What do PPC services include?

PPC Services from a marketing company should cover the process from the initial ad through the final purchase. At Be More Innovations, this includes the keyword research to target ads specific to your industry, a landing page on your website, software to track success, and more.

Is Pay Per Click (PPC) right for my business?

PPC Advertising is appropriate for almost all businesses. As a new business, PPC puts you in front of new customers while you build an organic ranking. If you are in a popular industry, PPC can help promote you above your competitors instantly. If you are in a niche industry, an effective PPC strategy will optimize keywords that promote you to new clients.

How long does it take to see results?

PPC Advertising is a popular form of advertising because it promotes results in a short time span as opposed to growing them organically. PPC has a fast turnaround time, however, it does not yield long-lasting results — there is also a fast drop off of new clients once you stop promoting the ads, so it can be important to do a combination of PPC and SEO.